I spotted the neon glow font strapped across the throwback art for this poster and assumed it may be a homage to the 80s. But the glaring iPhone seen in Aubrey Plaza’s hand bring forward a hyper-modern view of our world today.
Following her mother’s death, Ingrid Thorburn (Aubrey Plaza) seeks solace exclusively via unrequited social media friendships – pushing them to the limits, electronically, emotionally and physically. After being released from hospital, Ingrid, upon receiving her mother’s insurance money, goes west along with her Instagram, Ingridgoeswest.
It’s an explicit critique of social media consumption, over sharing and privacy. With Ingrid’s new fascination being Elisabeth Olsen’s character, Insta-famous Taylor Sloane, who, with over 250k followers, becomes Ingrid’s next catch.
Through clever manipulation of social media information, Ingrid successfully worms her way into a mould that it’s clear, she doesn’t fit. The moral compass of the film is found in screenwriter Batman super fan, O’Shea Joshua Jackson who puts in a doting performance as the friendly, but all too naive landlord, Dan Pinto.
However, it seems Ingrid blurs the lines between social media and real life as she takes advantage and connives her way around Pinto’s little finger. Slowly you start to realise that the difference between the mentally committed and the Instagram famous are blurred, as the lies intertwine from both sides.
Plaza does a great job as Ingrid, testing our morals as we start to feel for her – accepting the ridiculous, creepy and cringeworthy things she does to gain Insta fame. There are moments where you feel the desperation to be valued and the extent at which people will go, yet the frequent contrived moments in order to force a character arc taint the modern day criticism. I was in awe for the most part while shocked by how attainable this level of crazy behaviour is.
I’d give it 3.5 flicks on the scale.
Billy Magnussen’s incredible ability to make you hate someone who, for the most part, is doing the right thing.
The let down?
Wyatt Russell not having a bigger part.
Sadly for the film’s profit it was only us that had bought tickets in Sheffield Odeon.